Russ Strong - TauBetaPi - IDSA Russell Strong
Integrated Vision's founder brings experience from across engineering, product design, prototyping, program management, art and styling, global marketing, brand growth, travels and life. He brings this depth of "design thinking", interaction design and industry connectivity to advancing any program or "innovation ecosystem".
Russ Strong’s 35+ year career is performed largely "off-radar", working within teams, with this building a global reputation for co-leading major innovation, product and brand growth programs with/for top companies, as with Ford New Holland, John Deere, Caterpillar, CNH, Fiat, AGCO, Vasa, DR Power and others. An experienced engineer, a designer and artist, as well as an ideation leader, Russ is lead inventor on over 60 patents.
Russ Strong, and his Integrated Vision's methodology, was the “secret weapon” behind the successful merger of Ford New Holland and Fiat Agri/Fiat Industrial --- working across and linking global engineering and product teams in styling and features innovation efforts --- creating the global brand of New Holland. His work has gone on to lead development of innovation concepts across advanced vehicle design and logistics, national security and defense, and includes concepts shifting core programs at US Marine Corps and DARPA.
Russ Strong brings a global perspective and plays a role at the front of trends, though from behind the scenes. Now having supported over 50 major programs in industry, Russ appreciates the opportunities to work with some of the most diverse technology and social leaders --- the most amazing people --- this expanding as he works across areas of national security and defense, holistic innovation for community wellbeing, and trans-discipline ideation with academic, corporate and national leaders.
Russ Strong on LinkedIn
The Longer Story:
On view to background of this trans-discipline innovation leader and view to the unique perspective and experience he brings to teams, Russ Strong grew up on a dairy farm in Vermont (with a Math and Industrial Arts father, and a farm-loving Engineer mother from Washington DC and New York City. Both were big on travel, the outdoors, creativity , "making" and "larger life sustainability"). Russ Strong is a Tau Beta Pi, Agricultural Engineering graduate of the University of Idaho, receiving his PE in Mechanical Engineering. Within the corporate world, he came up through positions of senior design engineer, product improvement and manufacturing liaison, senior project engineer, and research & development manager.
While six years in Belgium leading Engineering R&D for Twin Rotor combine harvesting within New Holland, Strong studied at the Brugge Academy of Art. With background of hands-on shop experience, his interests led to industrial design, modeling and prototyping, and mentoring under Ford designer, Jack Little, and renowned artist/designer, Gus Kermes. This brought Strong to a position in Ford New Holland industrial design and to the founding of his firm, Integrated Vision.
In '92, Russ Strong's Integrated Vision took responsibility for global styling for New Holland (Fiat - Ford Tractor - New Holland), linking innovation and industrial design efforts across engineering teams in UK, Italy, Belgium, France, Mexico, Turkey, Canada, Detroit and Pennsylvania. This continued through the branding efforts with Case-IH --- in New Holland's creation of CNH Global.
Behind Russ Strong's reputation for industry-leading innovation is his ability to "get inside a customer or user's mind" and understand perceptions and clarify problems --- this, through a unique personal depth of experience in product function and design, ergonomics, tech integration, styling, product serviceability, and "market durability". Combined with the talent and strengths of energized development teams --- this expands opportunities, envisions the future, and is behind his success in leading programs across industries and programs.
Russ Strong's process of working directly with a group's engineers, marketing and management --- including addressing "politics of change" that challenge the corporate dynamic --- was, and is, instrumental in designs that highly impact today’s Ag and Industrial markets. Russ Strong's efforts are innovative and ahead of trends. This is evident in the many products that hold lead market positions yet 15 years later.
Russ Strong was 2002 BusinessWeek and IDSA Gold Award winner for Design Excellence in Vehicle Category (w/ support of Roush, for New Holland). Strong was 2009 inaugural recipient of University of Idaho’s Outstanding Alumni Innovator Award, and designer of tractors and ergonomics having won Tractor of the Year Awards at Europe’s Bauma, SIMA, IEMA and AgriTechnica.
Russ Strong's views to the future in Ag and Heavy Equipment industry featured as lead in IVT's 2013 20th Anniversary Edition focus article of , "The Future is Now"
Further note on programs of Integrated Vision: One area of personal interest to Russ Strong is in using his experience and connections to advance outdoor independence of our disabled community. IV customer clinics point to needs in greater security around town and trails, yet with "like walking" agility, all-season terrain capabilities, and style and reliability of a professional product. Also found, was that "psychology within use" and related impacts on daily living, wellness and community connectivity are factors "hiding" even larger opportunities. IV evolves larger view concepts and connectivity for exploring "solutions" here.
See page "Motion360"
Uniquely, work with Motion360 leads to over 10 years interface with leaders at all levels within U.S. Defense and defense technologies --- further impact where innovation is most difficult and calls on linking the best and most agile technology partners to advance programs.
“Of all the sharp people I have had the privilege of working with over the years, I would rank Russ at the very top of the innovator pyramid. I have to say he is a creative genius with the bonus of an engineering background. Not only does he have the vision and the ability to dream, but also the knowledge and experience to bring ideas to reality… It is this in concert with experts throughout the industry that allows Russ to have a such heavy impact.”
- Engineering Director, Leading Ag Corporation
“Russ is an excellent partner to have on any project. Over the years I have had the privilege to work with Russ on many projects. I would highly recommend Russ to anyone.”
Tom Depaghter, Pres/CEO, Fibeco Corporation
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