Power of IV --- Engineers and Russ Strong/IV
Depending on market sector, 20-30% of customers do not factor styling into buying decisions. This reflects the natural bell curve of personalities. However, 50% or more do. And, for 20-30%, emotion plays a larger role than they would admit.
So, the discussion here is on design for those customers who look at things with an eye to styling and detail --- and who you want as buyers. Society often jokes that engineers are less clued-in in this area, referring to that "right brain/left brain thing". But, I believe it is most often just due to an engineer's inexperience in this art/design area and materials and process, and constraints within budgets and program timing.
IV’s understanding of engineering programs from both the engineer's perspective, and that of an art/stylist/designer, is a differentiating benefit. We aid the application of existing engineering talent to achieve top design. We "demystify" this area of design and resources. This is to aid development of products to which potential customers are instinctively attracted, gaining them as buyers (with that extra "gotta post it on Youtube" pride).
Together, we focus on design in a way that connects with the emotion of the customer --- and customers’ have different emotions and expectations within different markets. As well, you want to "pull the customer along" as trends move and customer perceptions move with this (some markets faster, or slower, than others)
We address common CAD challenges engineers face, where higher level NURB surfaces and surface continuity of accelerations of curvature create the refined designs that are key within highly visible areas and direct interface with the customer. Here is where great products pay extra attention to surface details, materials and the nuanced design "signals" communicating style, reliability and quality. This is that extra effort in advance of solely functional requirements and easier surface slabs and radii.
This is the reason Russ Strong modifies what is commonly heard as "form follows function", to being of "form following the emotion of function". This speaks to that "extra" that subconsciously communicates at a higher level to your customer's emotions, and affects buying decisions and pride of ownership.
Rendering packages within today's CAD software can have things looking cool and "pretty" on CAD quickly. But, refinements and design continuity of character and overall simplification is what distinguishes the most successful products out there today. This may be with simplicity of line flow, "muscular surfaces", lean, flowing, right proportions, and textures in the right places. Extra design effort is what brings your overall product to just looking "right" --- what the best of automotive and product designers accomplish.
Have you wanted to expand abilities here, but stay integrally involved? Do you need to contain costs? Do you desire advance of your engineers’ knowledge on trends, design perceptions, surface details, materials, tooling and production process, particularly with plastics? If so, IV provides strength in answering these.
IV is formatted to work interactive with engineers --- cost effective and rapid. Russ Strong brings an extra edge in innovation and feature solutions, as we work within your functional considerations, serviceability, safety, ergonomics and field use issues. A common positive response from engineering groups working tough programs is that we speak the same "language".
Note: Unless you have a niche product within a market, we are not pitching the "avant-garde" or trying to make a designer name for ourselves. We are focused on leading and enduring trends, and on strength in design that best communicates performance and reliability to your customer. We are focused on success in advancing your brand.
"Form Following the Emotion of Function" - Russ Strong
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